In today’s world, any big or small company and organization is producing and dealing with a large amount of digital content including images, videos, audio and other files, documents, etc. These are essential for marketing, development of brand image as well as general business functions.
Still, if you don’t have an organized flow of these assets within a clear structure of storage and distribution, handling digital assets will become a true nightmare. And that is where the Digital Asset Management or DAM tools are useful.
Table of Contents
What is DAM?
DAM stands for Digital Asset Management and it is the process of categorizing, archiving and spreading digital item. A DAM tool helps in organizing such an asset by making it possible to search, distribute and reuse it.
Other DAM products such as enterprise DAM or even free DAM provide an extensive guidance on how to use of digital assets in best possible ways. This is because benefit of a DAM server is that it can act as a central storage for these assets. Small businesses only need to know that there are many ways and means they can use for digital asset management that do not require huge investments.
DAM ecommerce platforms are designed to combine digital asset management with an ecommerce shop for easy use by customers. Digital asset management libraries also offer an opportunity to businesses to categorize and organize all of their digital assets.
Digital asset management for graphic designers is a unique approach to creative people. DAM for retail is targeted towards the specific needs of retail requirement such as product catalogue and marketing material and it is an ideal example of Video Asset management software especially for organizations that handle large quantity of video information.
Now, let’s look at some of the DAM’s along with their features and products below:
Intelligence Bank
It Serves an effective tool for co-ordinating the various processes and procedures concerned with the management of marketing assets and assists in keeping compliance with the legal and regulatory requirements for marketing materials.
Products such as enterprise DAM or free DAM offers comprehensive solutions and DAM server is a concept that can be viewed as a central storage and distribution place.
Digital asset management library synchronizes with the ecommerce stores for the best results in respect of asset management, this makes Digital asset management library quite effective in the arrangement and retrieval of the inputs.
Digital asset management for graphics designers has its suitable features for them like tagging and metadata. The concept of DAM for retail is applicable to the particular retail needs and Video asset management software deals with vast flow of video data.
Brand Folder
Brand Folder is another Digital Asset management tool that provide various types of DAM Products helping the marketers and creatives to manage and distribute their assets. It Eliminates bottlenecks by centralizing asset storage and management and reduces tedious tasks.
It posses AI driven tagging and analytics as its intelligent algorithm automatically tag assets and make them easily discoverable and its analytics provide crucial information on asset usage and customer engagement.
Brand folder allows you to share assets across the major marketing technology tools making the distribution process seamless. Integration and data sharing improve efficiency, allow avoiding much manual work, and errors.
It contains Custom templates that is why pre-design templates increase the speed of content creation and also keep branding in check. It can generate assets On-demand this means that work can be delivered quickly based on particular specifications while not consuming a lot of time from the creative side.
It guarantees fast and reliable distribution of assets throughout the Website; thereby enhancing its performance and usability. The CDN takes the burden off of the organization’s infrastructure and Reduces load on servers by distributing the content across its various locations.
Bynder
Bynder is another cloud-based DAM platform that enables an organization to manage all the digital assets within the organization. Bynder is positioned for free DAM with limited features and for enterprise DAM requirements.
Here’s Bynder’s DAM functionalities:
Centralized Asset Management: This should also provide you with the relevant documents that you need quickly and the usual bundles of papers in an office or home is avoided.
Brand Guidelines Management: Develop brand standards and manage them in the electronic form so that the created brand standard is followed in every marketing materials.
Automated Workflows: Simplify managing assets through the use of notifications, approvals, and delivery by using workflow automation.
Integrations: Bynder can easily be integrated into your current marketing and creative platforms for improved operations.
Free plan of Bynder has a number of limitations; still, it enables starting using the program, for instance, in a small business. In this case, the paid plans available at Bynder are enough to cater for the enterprise-level needs depending on a number of features and scaling up.
Acquia DAM (Widen)
For content storage and management across all formats Acquia has a very comprehensive Digital Asset Management (DAM) solution. Acquia offers you an ability to save and categorize files such as audio, images, PDFs, videos, and any work in progress.
Key features of Acquia include:
Centralized Asset Storage: It is best to centralize everything that is digital in terms of storage so that they may be easily accessed and controlled.
Metadata Management: Notation of the data that simplifies its classification with metadata enhance the possibilities of its search and finding in the future.
Integrations: It Integrate Acquia to other tools such as creative editing software, content management system, and product information management systems among others.
AI-Powered Features: Use AI for auto-tagging of products, to create alt tags and product descriptions.
Asset Transformations: It allows you to Transform assets which is favourable for one use and globally for others, especially online.
Robust Security: It ensures that you safe guard your data through the use of enterprise security measures or a fail safe.
Acquia is an adaptive DAM for startup business, basic DAM for further development companies, and Massive DAM for powerful and giant enterprises. Through the integrated approach with Acquia, you can optimize your asset handling procedures, make more productivity and grow your digital content approach.
Adobe Experience Manager (AEM)
Adobe Experience Manager is a very powerful DAM solution that would help businesses in organizing and managing their digital assets well. AEM is designed to meet both the basic demand for a free DAM tool and the more complex demand of enterprise DAM while being highly extensible to meet business growth. It offers a range of benefits, including:
Modern Cloud Infrastructure: Take advantage of the current cloud technology to improve method of handling assets and obtain worth results.
Continuous Updates: Ensure that you are current on newer technologies that are in line with novel development in software programs and patches.
Hassle-Free Deployment:It Extends AEM effortlessly and also with less technological barrier to entry.
Personalized Asset Management: Get all the summed up info, presented by site designed for administrators and assets managers, correspondingly.
Nuxeo Platform
Nuxeo Platform offers a solution for businesses seeking a Digital Asset Management (DAM) solution that will give them the capability of organizing and sharing digital assets. Key features of Nuxeo Platform include:
Business-Specific AI: Fully take advantage of transformable AI solutions as per your need and your business will be able to enhance its productivity and elaborate valuable conclusions from the data it process.
Comprehensive Asset Support: It Support a rich set of of assets from documents images and videos, to more complex content types.
Low-Code Development: Build specific solutions that don’t require much programming to implement or learn, thus making your work efficient.
Seamless Integrations: Integrate Nuxeo Platform in your environment by integrating it with other systems and tools you rely on.
To assist you in getting off the ground and to get the best out of Nuxeo Platform, the latter provides several tools. Some of the available resources are analyst coverage, articles, downloads, event information, new product, term definition, and informative video.
MediaValet
MediaValt offers a range of services, including:
Unlimited Product Support: You can Get support from experts if and when you require it.
Professional Services: To get more account level solutions and assistance in implementation, you can engage Media Valet’s professional services team.
Industry-Leading Security: It provides strong security provisions so that your important information and records will not be hacked easily.
MediaValt serves SMBs (Small and medium sized business), mid-market, and large market companies. That’s why it targets different tasks and cases, such as brand management, knowledge, and archiving, marketing, and creative ones.
To help you learn more about MediaValt and its capabilities, explore their resources, including:
The DAM Digest Blog: It keeps you updated about what is happening in the field and what you should or shouldn’t be doing.
Resource Library: More on, White papers and case studies can be accessed from this network.
Customer Case Studies: Some of the questions that the reader is likely to find useful are included in this resource
ROI Calculator: While designing the Media Valet, it is important to consider the return on investment of implementing the system.
Incorporation of both simple and rather complex functionalities make Media Valet an ideal platform for any user who requires a basic Open Source DAM solution or a more feature-filled Enterprise DAM platform depending on what they require.
Asset Bank
Asset Bank at its best is Digital Asset Management (DAM) software that offers the whole package solution aimed at housing, organizing, and safeguarding your digital assets.
Key features of Asset Bank include:
Centralization: Organize all your files and documents you will ever need in a retrievable and easily accessible database.
Customization: Choose the colors of Tailor Asset Bank accordingly to the established brand image and make sure everything looks as professional as possible.
Management and Protection: Automate approval processes, manage access through permission-based access and secure your assets through advanced security features.
Search and Discovery: Locate the materials you require for your projects in a short amount of time through advanced search options, auto-tagging algorithms, and search history.
In addition, Asset Bank provides services for the non-profit sector, education and the Travel and Leisure sector in particular. The software offers both, the simple free DAM and a paid Enterprise DAM, which can suit a variety of clients’ requirements.
Pricing of DAM’s
| Starting Prices | Size of Plan | Free Trial | |
| Intelligence Bank | $5,000/year | Small, medium and Enterprise | No |
| Brand Folder | By Quote Estd.- Unavailable | Medium and Enterprise | Yes |
| Bynder | By Quote Estd.- Unavailable | Small, medium and Enterprise | Yes |
| Acquie DAM (widen) | By Quote Estd. $20,000/year | Medium and Enterprise | Yes |
| Adobe | By Quote Estd. $100,000/year | Medium and Enterprise | No |
| Nuxeo Platform | By Quote Estd. $200,000/year | Small and Medium | Yes |
| Media Valet | Customizable Price based on Customer need | Small, medium and Enterprise | Yes |
| Asset Bank | $899/month | Medium and Enterprise | Yes |
Best Digital Asset Management Softwares: Conclusion
Hence, DAM tools are important for organizations to manage their digital assets, offering a wide variety of features. Select any one of the above tools as per the requirement, budget and size of your organization and try free trials before adoption of any of the DAM.
Can i manage digital rights of my assets using DAM?
Yes, but only of you have 1-2 variables affecting the retention of digital assets.
How much a digital asset management cost?
It cannot be said with surety as cost of different DAM Software are non uniform, but cost of some of them are mentioned above.
What should be reviewed during a DAM System Health Check?
System performance
Security
Stability
Usability
Customizations
Inventory
Hardware/cloud environment
System Documentation
