Top 5 Digital Marketing Tools to make your life easier

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If you’re a digital marketer aiming to increase the return on your investment and improve your marketing strategy, you should be aware of certain helpful tools. You will be able to carry out informed tactics in an appropriate way with the help of the correct digital marketing tools. These tools let you make the necessary adjustments anytime you need to, keeping everything orderly. In this article, we will explore the top 5 list of digital marketing tools that will make your life easier. 

What is digital marketing? 

Marketing or promotion of goods and services using digital technologies like display advertising, the internet, etc. is known as digital marketing. It uses a variety of platforms, including websites, social media, search engines, emails, etc., to efficiently connect with and interact with target consumers.

5 Best Digital Marketing Tools 

1. Hubspot 


All of your marketing data and tools are consolidated into one robust, user-friendly platform with Hubspot. You’ll have all the context you need to deliver a customized experience that draws in and converts the correct clients at scale, saving you a ton of time. Furthermore, because Marketing Hub is integrated into the HubSpot CRM platform, marketers can maintain data as the focal point of all they do.

Hubspot Features 

  • A few of the many notable features that HubSpot provides are an audience builder in lists, reliable workflows, an intuitive email builder, a strong CRM, and extensive analytics. 
  • You can virtually automate any process using HubSpot.
    Hubspot’s workflow system is quite user-friendly. 
  • The software can be utilized for WhatsApp campaigns, email campaigns, advertising campaigns, program management, and social media. 

Hubspot Pricing

The pricing of the platform starts at $890 per month.

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2. Google Analytics 

Google Analytics 

Google Analytics is a platform that provides businesses with extensive information about their audiences, websites, and digital marketing. The digital marketing analytics offered by the platform are robust and user-friendly, which assist marketers in identifying the messages and distribution methods that yield the greatest returns. Modern conversion attribution and testing solutions support businesses of all sizes in optimizing their digital strategies and creating better user experiences.

Google Analytics features 

  • The users are allowed to analyze the sessions and track the number of people visiting their site, the possible actions they could undertake, and various other leads. 
  • Setting goals and tracking conversions is very helpful to measure the effectiveness of your marketing campaigns. 
  • The best part of this tool is the feature of generating custom reports, which is very helpful to track the business’s success. 
  • Your client’s data remains secure on the platform, and you can integrate it easily with other software. 

Google Analytics pricing 

The platform provides its services free of charge. 

3. Semrush


With the help of Semrush, companies all over the world can conduct, content, social media, search engine optimization, and competitive research campaigns and obtain quantifiable outcomes from their online marketing efforts. Semrush provides information and tools to help businesses plan, coordinate, and evaluate marketing initiatives across a range of media. 

Semrush Features 

  • It is an all-inclusive tool, meaning everything you need to improve your SEO, rank higher in SERP, get analytics about your website vs. your competitor’s website, and much more is all in one place. 
  • Semrush’s content tools make it easy to develop SEO-optimized pieces. 
  • Some of the noteworthy features offered by the platform include a keyword magic tool and backlinking analytics. 
  • It offers a 7-day free trial as well to test out their SEO.

Semrush Pricing 

The platform’s pricing starts at $129 per month. 

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4. Mailchimp


Mailchimp is a digital marketing platform that helps customers all around the world grow their businesses with the help of outstanding marketing strategies and technology. The platform allows for multi-channel campaigns, including social media, email, and advertising. As its tagline says, it helps its customers turn emails into revenue. 

Mailchimp Features 

  • Using Mailchimp’s Customer Journey Builder, you can set up automations to send emails based on customer activity to increase traffic and revenues. 
  • The pre-built journeys on the platform help you to re-engange existing customers as well as awaken new ones.
  • An amazing feature offered by MailChimp is the personalized emails that users can send to their customers, aligning with their business needs and buying behavior. 
  • Based on their likelihood of making a purchase and their lifetime value, you can divide your customer base into categories.

 Mailchimp Pricing 

The platform is available for free, with certain limited features. More advanced features are available in other plans. starting at Rs. 385 per month.

5. Unbounce 


Unbounce is an AI-powered landing page creation and optimization platform that sends your visitors to the page where they’re most likely to convert and get an average of 30% more conversions. 

Unbounce Features

  • It facilitates A/B testing for the marketing team. 
  • It allows you to get creative with your designs by letting you move objects like text blocks or images anywhere on the page.
  • It is super easy to build landing pages from scratch or from a variety of available templates. 
  • The platform makes it simple to copy and paste parts from one page to another and share templates across multiple pages; the drag-and-drop tool is especially helpful. 
  • Creating online forms is simple for users of all skill levels, and it works well with other tools. 

Unbounce Pricing 

The pricing for the platform starts at $74 per month. 

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Digital Marketing Tools – Conclusion 

We can finally come to the conclusion that, in order to be at the top of your business, you need to be well aware of the best digital marketing tools available out there. Be it analytics platforms or social media management platforms, you need to ace all possible areas for maximizing engagement by consumers and ensuring a competitive edge in the digital landscape. 

Frequently Asked Questions 

What are the top two analytics platforms in the digital marketing world? 

Two of the best analytics platforms in the digital marketing landscape are Google Analytics and Adobe Analytics. Both of these platforms provide businesses with extensive information about their audiences, including website traffic and digital marketing. The digital marketing analytics offered by the platform are robust and user-friendly, which assist marketers in identifying the messages and distribution methods that yield the greatest returns. 

What is the difference between digital marketing and digital advertising? 

Digital marketing has a broader scope with strategies like analytics, social media management, content marketing, SEO, etc. It is oriented more towards customer conversion. Digital advertising, on the other hand, relates to the promotion of content using digital ads and sponsored content.

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Prachi Sharma
Prachi Sharma

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