- Getty Images to add over 30 million new digital assets to its platform each year.
- The NFTs will be minted on the Palm blockchain, an Ethereum side-chain.
- The initial range of products that Candy Digital is creating will be derived from Getty Images’ owned content.
Getty Images on Tuesday announced an exclusive partnership with Candy Digital to introduce its very first NFTs. Through this new partnership, Candy Digital and Getty Digital will develop a diverse portfolio of NFT products and collections derived from Getty Images’ library of over 465 million images, including more than 135 million analog images from Getty Images’ extensive photographic archive.
The new NFTs will be minted on the Palm blockchain, an Ethereum side-chain. The official announcement added that the initial range of products that Candy Digital is creating will be derived solely from Getty Images’ owned content and will be made available in the coming months. The visual media giant will also be adding over 30 million new digital assets to its platform every year, presenting opportunities to develop additional, more contemporary collections with Candy Digital throughout this partnership.
Commenting on the new development, Craig Peters, CEO of Getty Images, said, “With the very best content at our core, innovation is woven into the fabric of Getty Images, and this partnership speaks to our mission to connect people with our high quality, exclusive visual content. We are very proud to work with Candy Digital to expand our offering to the fast-growing global audience of NFT collectors, representing significant opportunities for the company and our global photographer community.”
Scott Lawin, CEO of Candy Digital, talking about the partnership, said, “The introduction of photography represented a seismic shift in how we were able to document, store, and share our history. We are thrilled to be working with Getty Images to develop NFT products that creatively bring these iconic and rare photographs from the last 2 centuries to life for people to experience and collect in a new digital format.” “This partnership represents a very exciting step forward in Candy’s evolution as we expand and diversify beyond sports and establish Candy as a leader in the worlds of digital entertainment, culture, and art,” added Scott.
With the announcement of this partnership, Getty Images is now joining a growing list of mainstream players to accommodate NFTs.Candy Digital is also witnessing an expanding partner list as interest for NFTs, and digital assets are skyrocketing.Earlier this year, one of the leading news agencies, Associated Press, also entered the NFT space by launching a non-fungible token marketplace built by blockchain technology provider Xooa.