CVS files for NFTs and virtual goods trademark

  • According to a February 28th filing, CVS Health has filed a trademark application that cites NFTs and health services in virtual and augmented reality.
  • Trademark filings don’t automatically imply that a company is planning to enter the crypto, NFT, or metaverse space right away.

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According to a trademark filing submitted on February 28, CVS Health has filed a trademark application that indicates probable ambitions to offer NFTs and healthcare services in virtual reality and augmented reality.

According to Mike Kondoudis, a trademark attorney, it’s difficult to tell whether a corporation has urgent plans to enter crypto or the metaverse based on simply a submission. This is due to the fact that there are two procedures to register a trademark application: 1A filings refers to actual use, in which a corporation provides evidence of trademark usage to the government. 1B file, on the other hand, indicates that the intent to use is present.

The trademark filing is in place for future use in the case of 1B filings, but that does not guarantee there are urgent plans. CVS filed on a 1B basis, with ambitions to offer digital and virtual goods, prescription medications, and virtual and augmented reality health services.

“As the leading health solutions company, we’re consistently enhancing our omnichannel health services to meet the needs of consumers when and where they want them, including at home, virtually and in the community,” a representative from CVS told The Block in an email.

He further told, “We’re also regularly looking at new and innovative ways to engage consumers through a digital-first, technology-forward approach, which is why we recently made trademark filings related to virtual health care services, as well as other virtual goods and services.”

CVS Health is the parent corporation of several well-known US companies, including CVS Pharmacy and Aetna, a health insurance provider. CVS Health was ranked fourth on the Fortune 500 list last year.

When questioned if there are any imminent plans, the representative stated that they will “examine these and other options to improve the consumer experience and develop new consumer-centric services and solutions.”

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Shambhavi Soni