Following the footsteps of the gaming industry, the food industry is also now entering the world of NFTs. On March 14, the giant food chain McDonald’s has also stepped into the NFT world in Italy. This step was taken after successfully completing a pilot project abroad.
Three artists will be working on this project – Daniele Tozzi, an expert in calligrams, and illustrators Serena Gianoli and Nicola Laurora. The theme of this project is “level up.” The idea behind it has its foundation in the new McDonald’s sandwich. The aim is to launch three virtual pieces of art, which will be transformed into NFT.
The Triple Cheeseburger will soon be launched. The artists will be the ambassadors of the campaign. McDonald’s values that will be promoted through this are “accessibility and inclusion.”
The Chief Marketing Officer McDonald’s Italia said, “We look at the NFT world with the aim of diversifying and innovating the experiential offer dedicated to our younger customers, always one step ahead in identifying new trends. We are proud to have been the first in the industry to have grasped the potential of NFTs, investing in the talent of young artists and making it accessible to all.”