Kanye West’s Yeezus files Trademark Applications for NFTs

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Key Takeaways

  • The rapper has applied for 17 NFT and Metaverse Experience Trademarks to the U.S. Patent and Trademark Office on May 27.
  • Kanye’s critical stance towards NFTs is expected to shift with this recent development.

Renowned Rapper-Designer Kanye West has filed 17 applications for trademark protection around his Yeezus name, including for non-fungible tokens (NFTs).

Copyright attorney Josh Gerben took to Twitter to announce Kanye West has applied for 17 NFT and metaverse experience trademarks to the U.S. Patent and Trademark Office on May 27.

The application includes crypto-related products such as “blockchain-based non-fungible assets,” “currencies and tokens,” “online retail store services featuring digital art,” as well as non-crypto related services like amusement parks, cosmetics, campaign bags, household items, sporting equipment, etc. He made multiple U.S. federal trademark registration filings through his Mascotte Holdings, Inc. company.

Kanye West hasn’t always had a positive stance toward digital assets. He had criticized digital art collectibles in several instances. In February this year, he posted a handwritten note on Instagram stating that he wanted to build “real products in the real world” and had no interest in NFTs. With this latest development, the rapper’s opinion of NFTs and digital assets is expected to have shifted from an anti-NFT stance to a Pro-NFT one.

Many people in the entertainment sector have recently started developing a liking for NFTs and digital art collectibles. Apart from Kanye West, Soccer Icon David Beckham, YouTube star Logan Paul among others, have also filed for metaverse and NFT trademarks this year. Earlier this year, Rapper Snoop Dogg released his NFT collection called “A Journey with the Dogg,” featuring his childhood memories. Pop Culture icon Paris Hilton also recently dropped her first NFT with Super Plastic, a vinyl toy, and digital collectibles company. 

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Saniya Raahath
Saniya Raahath

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