Facebook launches NFT Testing in the US

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Key Takeaways

  •  According to Meta, no fees or any charge will be associated with posting or sharing a digital collectible on the platform.
  • The digital collectibles support on Facebook is rolled out only for select creators in the US. 

Meta has announced the launch of digital collectibles support on Facebook with select creators in the US. The select few American creators will be able to upload NFTs to their profiles under a new tab, and the work will be labeled “digital collectibles.”

Meta’s Product Manager Navdeep Singh took to Twitter to share screenshots of the newly launched NFT tab in Facebook. The latest announcement comes a week after Meta CEO Mark Zuckerberg hinted at possible NFT adoption by Facebook and Instagram.

The CEO in an earlier ‘South By Southwest’s event had stated a bunch of technical things that need to get worked out before that(NFT Adoption) will really be seamless to happen. Instagram Head Adam Mosseri had also hinted at NFT’s adoption by the platform. Adam stated that the team was “actively exploring NFTs.” Instagram is currently testing NFTs in its Spark AR augmented reality platform.

 According to Meta, no fees or charges will be associated with posting or sharing a digital collectible on the platform. Reports suggest Meta is yet to roll out a feature that would covert digital collectible posts into ads for now.

Zuckerberg states that Meta will develop 3D or augmented reality(AR) NFTs that can be included in Instagram Stories with Spark AR, the company’s software AR platform. The number of producers who can participate in Meta’s Instagram NFT test was expanded last week. Before the expansion, only a small fraction of American creators had access to support.

As part of its commitment to sustainability, the social media major has bought renewable energy to mitigate the environmental impact of NFT’s. According to the official announcement, the cross-posting capability across Facebook and Instagram platforms has not yet been implemented but will be in the near future. This is despite the Meta CEO earlier indicating that the NFT test would permit creators to cross-post on Facebook and Instagram.

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Saniya Raahath
Saniya Raahath

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