Adobe Partners with OpenSea, To Display Content Credentials

Key takeaways:

  • Adobe is set to soon launch Photoshop with an option to prepare your artwork as a non-fungible token (NFT) which the creators can link to their crypto wallet.
  • According to Scott Belsky, Adobe’s chief product officer, this feature will be included in Photoshop as a “prepare as NFT” option.
Adobe Partners With Opensea, To Display Content Credentials

Adobe has teamed with Rarible, a significant non-fungible token (NFT) platform, and a few other popular NFT markets to help artists enhance the legitimacy of digital art generated with Adobe’s Creative Cloud (CC) suite which includes Photoshop and Stock. Users of Adobe can connect their accounts to their social media profiles or cryptocurrency wallets. Then, if they sell their artwork as NFTs, the markets will be allowed to display a digital certificate based on the Adobe-verified credentials. These real credentials will be linked to Adobe’s online portfolio page as well.

The company stated that the Content Credentials functionality would be linked to NFT markets such as OpenSea, KnownOrigin, Rarible, and SuperRare. Users will generate an image as an NFT and add social credentials, wallet information, and other information to the metadata of tokens published on these platforms using the new functionality.

Adobe’s Content Credentials feature will effectively capture and store identification data while a picture is altered in the Creative Cloud programme. The function is optional, and the corporation has developed a webpage where image credentials may be checked. The entire procedure was designed and simplified “to combat misinformation with the attribution and verifiable veracity of the content.” The tool is now in beta status and is being sent out to Photoshop users.

According to Scott Belsky, Adobe’s chief product officer, this feature will be included in Photoshop as a “prepare as NFT” option. By the end of this month, the feature will be available as a preview.

NFT markets such as OpenSea, Rarible, KnownOrigin, and SuperRare will be able to interact with ‘Content Credentials’ to display Adobe’s attribution information, according to Adobe.

NFTs are digital assets that have been around for a while, but the last few months have given cryptocurrency and crypto-art a new lease on life.

Will Allen, Adobe’s vice president in charge of Behance, stated that Adobe has no plans to create its own NFT marketplace. “We’re just focussed on enabling these creators to showcase their work. That’s the key focus of what I think we can do particularly well and allow them to showcase their work and then make these transactions wherever they want to be.”

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Aadrika Sharma
Aadrika Sharma

I enjoy writing and try to learn new things every passing day!


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