- Sandy Carter has joined the Unstoppable Domains executive team as senior vice president of business development.
- The company, founded in 2018, sees itself as a portal to the decentralized web, providing Ethereum-linked NFT domain names as a more accessible alternative to alphanumeric wallet addresses.
Sandy Carter, a seasoned Fortune 25 leader, has joined the executive team of Unstoppable Domains, the premier platform for self-sovereign identification on Web3. Sandy will take on the role of Senior Vice President of Business Development, leading a global team to extend Unstoppable Domains’ relationships and integrations, allowing the brand to reach new heights.
The company, founded in 2018, sees itself as a portal to the decentralized web, selling Ethereum-linked NFT domain names as a more accessible alternative to alphanumeric wallet addresses.
Unstoppable, according to Carter, is a threat to social media behemoths because individual users, rather than a centralized network, control the content they publish. Unstoppable Domains’ current focus is on NFT domain names. Still, she believes that this type of digital identity might be used in various areas, including gaming, education, and even medical records.
“Throughout my career, I’ve always sought to lead at the forefront of cutting-edge technology. It’s clear to me that crypto, NFTs, and Web3 are the future, and that Unstoppable Domains is building the tools to accelerate global adoption,” said Sandy Carter, Senior Vice President of Business Development at Unstoppable Domains. “We’re at a key moment in history as blockchain technology takes off, and I’m excited to roll up my sleeves and get to work building a team, forging new partnerships, and taking Unstoppable Domains to the next level. Of course, receiving a Lazy Lion NFT as my signing bonus was the icing on the cake!”
Sandy Carter was previously Vice President at Amazon Web Services, where she oversaw sales management, partnerships, customer service, and overall growth strategies that drove billions in annual revenue. She was named one of CNN’s Top Most Powerful Women in Tech and Fortune’s Most Powerful Women. In addition, sandy worked at IBM as a general manager, connecting new technology businesses and accelerators with employers to promote a community of innovation in artificial intelligence, machine learning, blockchain, and the Internet of Things.
“The whole point of decentralization is that no longer does another company hold your information, but instead you own it, you control it, you decide when you want to sell it, and when you want to keep it,” she said.
Carter will be in charge of the company’s corporate alliances to persuade more developers to use Unstoppable, following nearly five years at AWS.
Sandy has spoken in over 80 countries and authored three books as a business, technology, and marketing innovator. She teaches marketing, innovation, and leadership at Carnegie Mellon Silicon Valley and collaborates with the World Economic Forum on diversity projects. Sandy is also the Chairman of the Board of Directors for Girls in Tech and has given a TEDx Talk on women-led enterprises. She graduated from Harvard Business School with an MBA and Duke University with a bachelor’s degree in computer science.
The company will have offices in APAC, Europe, and the Middle East, but Carter says she’d like to expand into Africa.
“By 2035, there’ll be more developers in Africa than any other region in the entire world,” she says. “And so we have to be there as well.”
Carter will receive her first NFT, a Lazy Lion, as part of her employment package. She does, however, lament the lack of female participation in the sector and hopes that her presence would encourage women to participate in this new economy. According to recent ArtTactic research, women make up only 16% of the NFT market.
Carter’s appointment comes when Web3 development startups are gaining traction. a16z invested $36 million in a Web3 infrastructure firm founded by ex-Meta employees on Monday. ConsenSys, best known for its MetaMask and Infura technologies, raised $200 million in funding last month, putting the business at $3.2 billion.