Email newsletters are a great method for providing content to your readers while also engaging with them on a regular basis. They can now be found in a variety of formats, ranging from simple human letters to automated email marketing campaigns. In this article, we will learn about the 7 Best platforms to use for a newsletter for startups.
Table of Contents
What are newsletter platforms?
Newsletter platforms are specialized solutions that allow you to build, send, and manage email newsletters. They provide various services to help you with email marketing, like customized templates, subscriber segmentation, analytics, and automation.
7 Best platforms to use for a newsletter for a startup
Mailchimp
- Mailchimp provides an excellent email builder that allows you to customize or create email templates from scratch.
- Visual marketers looking to produce gorgeous email marketing campaigns can use the software’s creative assistant, a useful tool for scaling newsletters.
- Furthermore, Mailchimp’s content studio is a fantastic email marketing option for creating a personal library of your pictures.
- The solution provides cross-device and A/B testing to ensure your email newsletters appear great regardless of platform or screen size.
- Furthermore, eCommerce store owners may use Mailchimp’s multi-step workflows to construct campaigns that re-engage their target audience.
- Mailchimp allows you to categorize your audience based on various variables, including demographics, location, and more.
Beehiiv
- Beehiiv is an all-in-one mailing platform for creators who are committed to growth. The wonderful thing about Beehiiv is that its creators were on the Morning Brew’s growth team.
- Beehiiv is free (up to 2,500 subscribers) and allows you to design, send, and scale your newsletter quickly. They include a clear and minimalist editor that makes it simple to create emails and capabilities for tracking performance and subscriber growth.
- This platform offers fully customizable, sleek, responsive templates and advanced analytics that ensure only premium content reaches your audience.
- On their higher-tier plans, you can access a referral program (which allows you to reward your readers for inviting friends) and paid subscriptions.
- In addition, with Beehiiv, you can use audience polls and have full audience control through social sharing and superior deliverability.
Customer.io
- Customer.io enables non-technical marketers to quickly address email content generation demands using a familiar and straightforward drag-and-drop interface.
- With their powerful HTML code builder powered by Parcel, you can obtain granular control over your email content. It creates effective and scalable email design platforms your team can rely on.
- Email engagement metrics, like open and click-through rates, can help you understand how your content performs after it arrives in your subscribers’ inboxes.
- To track the impact of your emails, assign conversion events and analyze delivery status to identify potential issues.
- Use campaigns to generate automatic email touchpoints that foster relationships on your behalf.
- Customize time delays, sending limitations, and waiting until qualifications to offer material when the audience is most engaged.
Convertkit
- Convertkit provides an excellent visual workflow builder that is both user-friendly and clear. Furthermore, the platform has 28 prebuilt automation templates to meet the needs of most developers.
- One of ConvertKit’s unique selling points is the opportunity for customers to sell things directly through the platform. Stripe powers this feature, so there’s no need for third-party apps.
- ConvertKit has over 120 connectors, including ecommerce, CRM, membership, webinar, and website platforms.
- Another wonderful feature of ConvertKit’s automation is the ability to optimize your email sequences by setting “Rules.” You control the triggers and subsequent actions using an excellent “if/then” rule structure.
- In addition to opt-in forms, ConvertKit’s landing pages allow you to capture new subscribers’ email addresses. These landing pages can be hosted by ConvertKit or on your domain. The platform offers 53 landing page templates.
- The email marketing software monitors the open rate, click rate, clicks, and unsubscribes.
MailerLite
- MailerLite’s email campaign builder under the campaign option allows us to construct regular, A/B split, RSS feed, and auto-resend campaigns.
- MailerLite provides numerous tools for creating various types of emails, including eCommerce offers with countdown timers and product blocks, polls, and quizzes.
- There are 90 pre-designed email templates split into 12 categories for easy navigation. MailerLite offers templates for various occasions, including holidays, events, newsletters, RSS campaigns, notifications, and more.
- Furthermore, there is a “fields” option that allows you to split your contacts based on the tags you created while importing subscribers.
- We also discovered that you can manage your email list using automations by configuring specific actions to keep everything up to date.
- MailerLite allows you to personalize your subject lines and add dynamic content blocks to your campaigns, resulting in better personalized offers for your consumers.
Substack
- Other platforms, like Substack, offer a paid subscription, but what sets Substack apart is that it’s completely free to use.
- It includes a website, blog, podcast, video tools, payment system, and customer support team, all seamlessly integrated into a simple interface.
- A Substack expands over time with each post a writer publishes. Readers become your best promoters, forwarding and sharing emails and blogs, resulting in an ever-growing email list.
- The Network section shows how many of your subscribers come from the Substack network. The Substack publication and payment ecosystem makes it simple for readers to discover and subscribe to their favorite publications.
- The Subscriber Report tab displays dashboards for Subscriber Retention, Paid Growth Rate, and Audience Insights. It provides insights into the health of your premium subscribers by allowing you to see how your paid audience is growing.
Brevo
- Brevo is a user-friendly tool with a straightforward user interface (UI) that reduces friction.
- The Simple Layout is a plain-text campaign designed to generate a brief message for your email marketing strategy on the spot. You can run A/B testing campaigns to determine the optimum variations of your emails for more conversions.
- There are 47 email templates to pick from, including four simple styles. The designs are entirely responsive and elegantly created to help you with your email creation process.
- Its email automation features allow you to develop your automation workflows or utilize one of the eight prebuilt ones, such as an abandoned cart, product purchase, welcome message, and transactional activity.
- You can also avail of their SMS marketing. Since few email service providers have this feature, it’s worth utilizing to boost engagement.
- In addition, you can use their segmentation and personalization features, which are easy to use and fast.
Conclusion
You’ll need one of the top newsletter platforms available to create appealing and converting newsletters. To be successful, select the one that best meets your company’s objectives and requirements. All the 7 Best platforms to use for a newsletter for startups listed above are relatively simple to learn, and you won’t have to spend hours studying their knowledge bases.
Frequently Asked Questions
How can I select the best newsletter platform?
Consider usability, feature set, integration options, scalability, customer support, and price criteria. Determine your marketing objectives and select a platform compatible with your company’s needs and budget.
Can we switch newsletter platforms easily?
Switching platforms might be simple, but it takes careful planning. You must export your subscriber list, build new email templates, and re-configure your automation. Some systems include migrating tools to make the process easier.
Does using newsletter software require me to know how to code?
No, most newsletter software includes drag-and-drop email editors, making it simple to create newsletters without knowing how to code. On the other hand, some systems support bespoke HTML coding, which you may use quickly if you know how to code.
