Blur announces $300M Airdrop invite frenzy for “loyal users”
- Blur says it will shortly airdrop additional tokens worth $300 million.
- The tokens would be distributed in accordance with “loyalty ratings”.
- Users who fully refrain from using any other NFT platforms will receive a loyalty score of 100%.
The burgeoning NFT platform Blur announced on Tuesday that it would soon give 300 million tokens to devoted users. This statement comes a day after the platform surpassed the previously unbeatable rival OpenSea as the most popular Ethereum NFT trading platform in terms of trading volume.
OpenSea has been the major player in the NFT scene for quite long, last year the market place launched support for Avalanche. With Avalanche, users are able to settle NFT transactions in under a second with minimal transaction fees.
To maintain its advantage over rivals, BLUR has established three bars to attract users and raise the likelihood of receiving $BLUR tokens. The “loyalty number” of a user, which is directly related to their engagement with and dedication to the platform, will be used by Blur in Season 2 to determine how tokens will be distributed.
“Season 1” saw Blur distribute “care packages” of BLUR to traders who migrated to the platform from a rival NFT marketplace, offered NFTs on the platform right after its October start, or used Blur to bid on NFTs. “Season 1” concluded with the premiere of its native token BLUR last week.
Like the majority of cryptocurrency projects, Blur chose to maintain the details of the airdrop (Care Packages) a secret until debut. However, crucially, they masked the specifics underneath gamified and quantifiable Care Packages, which gave users a quick reward in the interim.
Since users were unaware of the actual nominal value of the rewards they would receive, each consecutive airdrop was “worth more than the next,” providing a strong motivation to keep taking part.
As planned, a significant percentage of the BLUR tokens for season 2 will go to the community.
The business claims that tokens will be given to traders in “Season 2” in a rigorously gamified manner. A “loyalty score” will also be given to platform users based on their participation with and dedication to the trading platform; for instance, buyers and sellers who do not use any other NFT marketplaces will receive a 100% loyalty score.
How many BLUR tokens a user will obtain in a future airdrop will depend on their loyalty ranking and the amount of NFTs listed.
Independent market analyst Nekoz observed, “Blur airdrop recalls me of the Uniswap airdrop,” adding:
“Early on, they went for a PS5. For five figures, diamond hand dealers sold it. My opinion is to just let it go if you don’t need the money. It’ll be the most popular nft network.”
Even seemingly insignificant actions could increase a user’s likelihood of getting more BLUR under this new loyalty system. Due to this motivation, traders listed NFTs on Blur for less money, resulting in supply moats for Blur and making it more appealing to NFT buyers.