Apple WWDC 2024: Beginning of Apple Intelligence

Every year in June, Apple holds a conference called WWDC(Worldwide Developers Conference), unveiling new technology, updates, and innovations. At WWDC 2024, Apple has finally joined the AI race against Google, Meta, and Microsoft. With the coining of the term for AI, i.e., Apple Intelligence, Apple released so much in the WWDC related to AI and its integration into its ecosystem. This article will dive deep into the WWDC 2024, its new AI features, software updates such as iOS 18, iPadOS 18, VisionOS 2, and many more.

WWDC 2024 Highlights

Apple Intelligence

Apple Intelligence is the new term Apple coined as a full form of AI. It is a set of AI features built into iPhone, iPad, and Mac, and it helps users write, express themselves, and complete tasks effortlessly. It has multiple features, so let’s delve into each of them.

1. Writing Tools
   Apple Intelligence has many writing tools powered by AI. Like Grammarly, these tools can proofread, rewrite, and summarize text with a click. Users can also create ley points, tables, lists, etc. These tools are available everywhere users write, including third-party apps.
2. Priority Notifications and Messages
   According to some reports, an average internet user gets approximately 80-100 notifications daily, both important and trash. Now, with the help of AI, notifications are filtered according to priority order, keeping important notifications at the top. Not only this but all the notifications are summarized so you can scan them later. This feature also integrates into the Mail app, elevating the time-sensitive mail at the top, like the deadline for any task or today’s flight time.
3. Summarization
   This new feature also helps users summarize long emails in the Mail app. You can also get summaries of your transcripts of audio recordings. With the help of Apple Intelligence, users can quickly access the most important information.
4. Reduce Interruptions and Smart Reply
   Reduce Interruptions is an AI feature that analyzes all notifications and shows the ones that need immediate attention, like a text about any meeting. Smart Reply is also an AI feature in the Mail app, which analyzes the mail and drafts an email response with all the right details.

Also, Read- 80+ ChatGPT Prompts For Writing Emails | Send NOW!

Image Playground

With the help of AI, users can now enable delightful new ways to express themselves visually.

1. Image Generation
   With Image Playground, users can generate images on the device using descriptions, suggested concepts, and even a person from their Photos library. Like DALL-E and Midjourney, you can change the style to fit your needs. Users can also use different concepts, try out image styles like animation, illustration, and animation, and share them with friends on other apps or social media.
2. Genmoji
   Genmoji is an interactive AI avatar right on the keyboard that matches your conservation. You can create a Genmoji by using a description to see a preview and adjust your description until it is perfect. You can also create a Genomji by picking any photo from your Photo library.
3. Image Wand
   Image Wand is an AI feature that can transform a sketch into a related image in the Notes app. Use your finger or Apple Pencil to draw a circle around your sketch, and Image Wand will use AI algorithms to analyze the content around it and produce a stunning visual. Users can even circle an empty space, and Image Wand will use the surrounding content to create a picture.

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Photos

1. Memory Movie
   Now, using Apple Intelligence, users can create a crafted movie in a unique timeline with different chapters based on the theme using the images in the Photos app. Just enter the description, and it will find the best images and videos and arrange them into a movie. For example, you can write “All the places I visited during my summer trip,” and using AI, it will generate a movie.
2. Photos Search
   Photos Search is a new AI feature that helps users search videos and photos in the Photos app simply by describing what they are looking for. It can even find a specific moment that matches the description in a video.
3. Clean Up
   Apple is trying its best to compete with Google Photos’ features. So, they added a Clean Up tool, which uses AI to identify unwanted objects in photos and remove them with a tap.

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A new generation of Siri

Siri is the digital assistant that is a part of Apple’s ecosystem. It uses voice control, gesture control, and a natural language user interface to answer questions and recommendations and perform actions as requested. Just say, “Hey Siri,” and it will present to solve your queries. In WWDC 2024, Apple presented a new generation of Siri, which Apple Intelligence powers. With all a new design, better language understanding, ability to perform actions across in and across apps, and knowledge about your device’s features and settings. Let’s get into all the new features.

1. All the new design
   Apple has significantly improved the Siri design. Earlier, Siri appeared on the screen as waves of pulsing circles at the center or bottom. Now, with the new design, it will appear as an elegant, glowing light that wraps around the edge of the screen, similar to the edge lighting feature of many Android phones.
2. Silent Siri
   To activate Siri, users must say, “Hey, Siri.” Now, users can activate the assistant with a double tap on the bottom of the iPhone or iPad screen or by typing Sir anywhere in the system. 
3. Tech Guide
   Apple has now added product knowledge to Siri’s database. You can ask anything related to the features and settings of your iPhone, iPad, and Mac, and Siri will give you a step-by-step guide.
4. Take action across Apps.
   With a richer language understanding, you can now use Siri across all the apps. This means Siri can control all your apps. You can request, “Take all the photos of test papers, make a PDF, and send it to Alex on WhatsApp.” or “Make this photo more pop and add a B&W filter.” Integrating onscreen awareness and personal context enables Siri to save your data safely; you can say, “Find my passport and ticket for tomorrow’s flight,” and you will get this. All this can done without lifting a finger. 

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Integration of ChatGPT

Apple has collaborated with OpenAI to integrate Siri and Writing Tools, so you get a variety of expertise that fits your needs. Siri can use ChatGPT for specific requests, including questions about photos and documents, and compose Writing Tools to improve the written content. Users can access ChatGPT without creating an account and control when ChatGPT is used, and Apple will always ask before sharing any information or data with OpenAI. 

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Privacy

Apple designed its AI to protect privacy at each step. Apple assured us that there would be no data sharing with any other company, no data storage and that all the processing would be done on the device. With the help of Private Cloud Compute and Apple Silicon chips, it can handle complex requests while protecting users’ privacy.

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Apart from AI

The whole WWDC was not about AI alone. Apple also revealed many other software updates for its ecosystem.

1. VisionOS 2
   Apple revealed the new operating system for their Vision Pro, “VisionOS 2”. Now, you can convert normal photos into spatial photos. There is also an improvement in hand gestures with the addition of new gestures. Earlier, you could only add a single display. Now, there is an option to add multiple displays up to four. Users who buy Vision Pro most of the time find it challenging to use in running vehicles, planes, etc., but now Apple has solved this issue with the new OS. Apple collaborated with Canon to develop spatial lenses for the Vision Pro.
2. iOS 18
   Apple also launched its latest iPhone OS, iOS 18, which is currently available for beta testing. Users can now personalize their home screen by rearranging the apps and widgets. There is also a dark and light mode for the icons, with a tint option that converts the icons’ color. Users can redesign the Control Center, add more controls from the Control gallery, rearrange and resize the control, and customize the shortcuts on the lock screen. Apple has added a Locked and Hidden apps feature to protect the apps and information.
3. Messages
   iMessage has many new features. Users can now add bold, italics, underline, and strikethrough and apply different playful effects to any letter, word, phrase, or emoji. They can also express themselves with a variety of emojis and stickers. There is also an option to schedule a message, RCS(Richer Communication Services), to send high-quality media. With the addition of new satellite capabilities, you can stay connected with your friends and family over iMessage or SMS, even without cellular data or WiFi.
4. Game Mode
   With the launch of the new Game Mode, users can maximize their gameplay by minimizing the background activity and sustaining a higher frame rate for hours for better gameplay. Game Mode can impressively reduce audio latency with AIrpods, making wireless gaming more responsive.
5. Wallet
   Now, you can bring iPhone devices together to pay privately. Also, there is a chance of getting rewards when the payment is made through Apple Pay.
6. Eye Tracking
   Eye Tracking is a new feature that is now integrated into iPhones. You can control the iPhone with the help of your eyes. It analyzes the position of your eye, finds out where you are watching on the screen, and points out there.
7. Calculator
   After many years of research and development, Apple finally launched the Calculator app for the iPad. It has advanced features such as a scientific calculator, unit conversion, and history save. Apple has added this calculator feature to its Notes app. Now, you can draw different operators(+,-,*, =) to get the answer.
8. AirPods
   Apple released hands-free gestures in the AirPods. Now, you can say yes with a nod or no with a shake. Voice Isolation and Spatial Audio features have also been added to the list to improve the audio and eliminate background noises.

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Conclusion

Apple’s WWDC 2024 marked a significant milestone as it unveiled many artificial intelligence capabilities under the term “Apple Intelligence.” By seamlessly integrating AI into its ecosystem, Apple has demonstrated its commitment to enhancing user experiences and empowering individuals with cutting-edge technology. From the powerful writing tools and image generation capabilities to the revamped Siri and privacy-focused approach, Apple has solidified its position as a formidable player in the AI arena. Furthermore, the company’s software updates, including VisionOS 2, iOS 18, and improved features across various apps, underscore its commitment to continuous innovation and user-centric design.

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