The Twitterati broke into speculation as it changed its Twitter account username to Puma.eth, taking the NFT universe to another new level. The German multinational corporation made headlines yet again, fodder enough for impatient fans and consumers who wanted the company to venture into the world of cryptocurrencies.
The year 2021 saw the rebranding of one of the most prominent social media organisations, Facebook to Meta, leading to the emergence of the metaverse. The shift to the digitalisation of brands has propelled the race for NFTs, a means of safeguarding the company’s future and generating a new stream of revenue. The latest name added to the star-studded list is that of Puma.
But it’s not the first athletic retailer venturing into the metaverse business as Nike posted a job listing back in November 2021 in search of a virtual material designer to be a part of the “team focusing on igniting the digital and virtual revolution at Nike.”
Puma (branded initially as Puma SE), which Rudolf Dassler initially founded, is the third-largest sportswear manufacturer in the world. Headquartered in Herzogenaurach, Bavaria, Germany, designs and manufactures athletic and casual footwear, apparel and accessories.