McDonald’s, the American fast-food company founded in 1940, has filed 10 trademark applications that explain ambitions to offer virtual restaurants and other digital-based items, after a spate of well-known businesses seeking trademarks for metaverse related products and virtual goods.
Digital-based products such as food and beverages and operable virtual restaurants are mentioned in ten McDonald’s trademark filings discovered.
According to a recent tweet from trademark attorney Josh Gerben, McDonald’s, the home of the Happy Meal and the world’s largest restaurant company by revenue, has applied for ten trademark registrations.
McDonald’s aims to construct “a virtual restaurant including actual and virtual goods,” according to filings with the United States Patent and Trademark Office (USPTO).
Virtual food and beverage products,” as well as “entertainment services” and “virtual concerts,” would be among McDonald’s digital offerings. McDonald’s-themed metaverse worlds could have a restaurant that users can operate as well as request home delivery from. One person remarked Gerben’s move was “very cutting edge” in response to his post.
“We know that in the metaverse, there will be virtual stores where [people] can come in and buy things. “I never imagined a restaurant doing something similar,” the guy added.
Furthermore, McDonald’s’ initiative isn’t the first time the fast-food behemoth has expressed an interest in the digital realm. For example, McDonald issued a limited amount of McRib non-fungible tokens on November 1, 2021, to commemorate the 40th anniversary of the cult-classic sandwich (NFTs).
“With the McRib NFT, you’ll never have to say goodbye to your favourite sandwich again.” Whether you get one or not, be sure to try the McRib’s iconic tangy BBQ flavour when it arrives at participating restaurants around the country,” the firm noted in a news release at the time.
According to Gerben’s research, in addition to McDonald’s recently submitting virtual products trademarks, Panera Bread filed trademark applications last week. In addition, crocs, New Balance, and Puma have recently submitted trademark applications for virtual environments and goods with the USPTO.
Walmart, an American global retail firm that owns a network of department stores, filed trademark applications with the USPTO this year that hinted at the company’s intention to develop metaverse and NFT technologies.