Clay Review – Is it the best Lead Enrichment Tool?

Choosing the CRM platform that best fits your company’s needs might take time, as there are many options available. Clay is one such Website that has been growing in popularity. In this article, we will explore the Clay review. 

What is Clay? 

Clay assists go-to-market teams by automating tailored outreach and improving data enrichment. A lead list from your CRM or one prospected using Clay can be a starting point.

Clay creates a single marketplace with over 75 data enrichment solutions, offering better data quality and coverage on anything from corporate firmographics to contact details.

They allow you to utilize AI to do research previously limited to manual SDR work, including searching Google for particular information and reading and analyzing web pages and PDFs.

Based on such data, you can utilize AI to create relevant and compelling messaging. Your team can quickly go from campaign ideation to campaign execution since everything syncs back to your CRM.

Clay Review: Products 

• Clay is a great contact management tool because it gives each consumer a detailed profile. These profiles include contact information, interaction history, and any comments or tags that may be used to further customize consumer encounters.
• Features for task automation that may help firms save money and time. Users may program appointment reminders, follow-up emails, and other repeated chores.
• Businesses may obtain insights into their customer interactions, sales success, and overall CRM efficiency by using the detailed analytics and reporting capabilities offered by Clay.
• Integrating Clay with several additional platforms and tools, such as social networking, email services, and other CRM systems, may provide a comprehensive picture of client interactions.
• Master Clay in a few essential courses. With Clay University, you can boost data enrichment, create more effective outbound communications, and schedule more meetings.
• The free Clay Chrome Extension makes it simple to scrape any website, including Crunchbase and LinkedIn Sales Navigator. It automatically recognizes and maps the data you scrape, allowing you to export it to your Clay table or save it as a CSV file.

Clay Review: Tools 

• Email finders facilitate gathering email addresses of persons or companies by using particular criteria, helping outreach, marketing, and sales teams establish connections with prospective clients and broaden their network.
• For individuals working in sales, finance, or data analysis, a percentage calculator, growth rate calculator, and conversion rate calculator are vital tools that make calculations easier.
• One tool that helps advertisers and marketers gauge the success of their internet advertising efforts is the CTR (Click-Through Rate) Calculator.
• With a margin calculator, people and companies can determine the profitability of their goods and services, empowering them to decide on prices wisely and maximize their financial and commercial plans.
• A cost-per-mille (CPM) calculator is a tool that aids marketers and advertisers in figuring out how to optimize their advertising campaigns’ effectiveness and budget.
• WHOIS Lookup tool may be used for cybersecurity analysis or Market Research and Competitor Analysis to search databases for information on the registration and accessibility of a domain name or IP address. 
• Furthermore, a company’s employee count can help you tailor your approach and strategy when interacting with the company, depending on your specific goals and the nature of your intended engagement.

Clay Review: Use Cases 

• With Clay’s help, you may identify potential customers’ work emails from over 50 data sources, including BuiltWith, Clearbit, LinkedIn profiles, Apollo,  and Twitter followers.
• Never again waste time doing manual company research. Visit a list of domains, discover any information, and submit a report using Claygent. You may ask it to determine if businesses comply with SOC-II, identify rivals, or do anything else.
• You may access more than 75 databases with waterfall enrichment to increase the coverage of contact information or any other type of data.
• Create the greatest lead lists possible through any data source.
• To locate the ideal leads, use company name, CRMs, CSVs, Google Maps, and more—from any location on the Internet.
• Create lead lists, add contact information and thorough research, rank the best fits, and use AI to write the ideal email.
• Set up CRM enrichment on autopilot to ensure that your most important research is current. Never manually review data, obtain CSV files, correct formatting, or worry about missing leads again.

Clay Review: Pricing 

Clay Review: Security 

If you make purchases, they could gather personal data required to process your payment, including your payment instrument number (for eg. credit card number) and the security code linked to it. Stripe, Inc. stores all payment information.

They assert that they have implemented the necessary technological and organizational security measures to safeguard the security of any personal data they process.

However, they note that no electronic communication over the Internet online or information storage technology can be assures 100% secure despite their precautions and efforts to secure your information. 

Therefore, they do not warrant or promise that hackers, cybercriminals, or other unapproved parties cannot circumvent their security measures and improperly gather, access, steal, or alter your personal data. You transfer personal information to and from their Website at your own risk, even though they guarantee to use their best efforts to secure it. The Website should only be accessed in a secure setting.

Clay Mobile app 

Currently, this platform does not offer a mobile application. You can visit it through a web browser on your mobile device or your personal computer, or you can add its Chrome extension to your browser. 

Clay Customer Support

• You can contact this platform’s various social media channels, including Linkedin and YouTube, or join their Slack channel to clear your queries. 
• Furthermore, you can check out their detailed, frequently asked questions, which cover almost each and every section of the platform. 
• You can also explore video tutorials, Clay University, and blogs, which are educational resources for users. 

Conclusion

A robust and adaptable CRM software, Clay.com can help companies of all kinds. Clay provides the tools you need to succeed, whether you’re a sales team trying to monitor leads, a customer service department trying to offer individualized help, or a marketing team trying to analyze client behavior.

Frequently Asked Questions 

What can be done to get a free trial? 

You will receive 1,000 credits to try Clay out, along with access to all of the features of our Pro Plan. As you become more comfortable with Clay, they strongly advise going through their instructional tools, such as Clay University, and focusing on running only 20 to 30 rows simultaneously.

Which CRM integrations are offered by this platform? 

Clay integrates with Hubspot, Salesforce, Close, Loxo, Pipedrive, and more.

Who should use Clay?

We work with GTM teams, from big businesses to SMBs, startups, one-person operations, outbound agencies, and more. They have hundreds of paying customers and thousands of users, such as Ramp, Pave, and Verkada.