Key takeaways:
- Socios.Mission Com’s To Increase Global Fan Engagement Has Enticed 24 NBA Franchises.
- Socios.com has a collection of over 90 sports assets.
The Los Angeles Lakers are excited to announce a new official team partnership with Socios.com, the world’s premier blockchain platform for sports and entertainment.
Socios presents itself as a “fan interaction platform,” with virtual fan tokens providing a “digital pass to the teams you love” Fans can vote on club affairs using these tokens, which are stored in the Socios app.
Socios.com will be the presenting sponsor of the Los Angeles Lakers Facebook Group beginning in the 2021–22 season, where die-hard fans live and breathe all things Lakers. Fans may talk, publish, and watch information from other fans in the official fan group, as well as participate in virtual events sponsored by Socios.com. Fans will be able to vote on a range of team-related subjects via Socios.com, which will be posted across the Lakers Twitter polls. The use of highly visible TV signage will help to raise brand recognition for Socios.com.
Socios.com-sponsored content will appear in the Lakers’ Twitter polls, and the platform will also act as an official sponsor of the Lakers 2K gaming squad and G League franchise, the South Bay Lakers, in addition to broadcast-visible signage.
Socios ambitious drive into the sports sponsorship sector continues with the addition of the Lakers, as it now has agreements with 24 of the NBA’s 30 clubs. Socios.com has a network of more than 90 sports assets on its list, with sponsorships ranging from soccer to Formula One to cricket to mixed martial arts (MMA) to esports.
Tim Harris, President of Business of Operations, Lakers said, “As an organization that places great importance on serving and engaging with our fans, we are excited that Socios.com has a shared perspective and will help support our initiatives to serve the Lakers fanbase,”
The Lakers join a lineup of 90+ major international sporting properties that include European soccer giants FC Barcelona, PSG, Juventus, AC Milan, Atlético Madrid, Valencia, Manchester City, Inter Milan, Arsenal, and the national soccer teams of Argentina and Portugal, as well as a number of leading teams from F1, esports, and cricket
“The Los Angeles Lakers are one of the most prestigious brands in sport and I’m thrilled to be working with them as Socios.com rapidly expands The Lakers join a lineup of 90+ major international sporting properties that include European soccer giants FC Barcelona, PSG, Juventus, AC Milan, Atlético Madrid, Valencia, Manchester City, Inter Milan, Arsenal, and the national soccer teams of Argentina and Portugal, as well as a number of leading teams from F1, esports, and cricket into the U.S. market,” said Alexandre Dreyfus, CEO of Socios.com. “What a fantastic way to cap off another wonderful week of progress”, he added.
Socios.com is planning a massive worldwide growth, with ambitions to expand its present footprint in Europe and introduce many additional Fan Tokens with the world’s biggest athletic franchises in the United States, Asia, and South America. Socios.com has offices all around the world, and additional regional headquarters are set to open in Madrid, Istanbul, So Paulo, and Buenos Aires in 2021. In the near future, the firm will build a new office in North America.
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