Pepsi Mic Drop Collection; First-Ever Brand NFT from Pepsi

Key takeaways:

  • NFTs By Pepsi are on their way.
  • On the Ethereum blockchain, the Pepsi Mic Drop genesis NFT is a generative-style collection of unique NFTs.
  • With a massive drop featuring one-of-a-kind Generative-Style NFTs, the collection honours the brand’s legacy in music.
Pepsi Mic Drop Collection
Pepsi Mic Drop Collection

With the Pepsi Mic Drop genesis NFT collection, Pepsi makes its first entrance into the creative and expanding world of non-fungible tokens (NFTs). Pepsi is developing 1,893 (to represent the year Pepsi was born) unique generative-style NFTs that will be live on the Ethereum blockchain tomorrow, Friday, December 10 at 12:00 PM EST, and will be available for free to users (outside of gas fees).

The Pepsi Mic Drop genesis NFT collection’s exclusive generative traits, which are generated randomly by an algorithm to ensure that each NFT is completely unique and different, pay homage to the brand’s storied history in music as well as the suite of Pepsi flavors that have captivated unapologetic cola-loving consumers for decades. The Pepsi Mic Drop NFTs will be inspired by legendary Pepsi flavors such as classic blue Pepsi, silver Diet Pepsi, scarlet Pepsi Wild Cherry, black Pepsi Zero Sugar – even fan-favorite Crystal Pepsi – and many more.

The Pepsi Mic Drop genesis NFT collection’s exclusive generative traits, which are generated randomly by an algorithm to ensure that each NFT is completely unique and different, pay homage to the brand’s storied history in music as well as the suite of Pepsi flavors that have captivated unapologetic cola-loving consumers for decades. The Pepsi Mic Drop NFTs will be inspired by legendary Pepsi flavors such as classic blue Pepsi, silver Diet Pepsi, scarlet Pepsi Wild Cherry, black Pepsi Zero Sugar – even fan-favorite Crystal Pepsi – and many more.

Pepsi has always been a brand with a strong pedigree in music and pop culture, so it’s only natural for us to carry that legacy into the new realm of NFTs with a massive mic drop,” said Todd Kaplan, Pepsi’s Vice President of Marketing.We designed the Pepsi Mic Drop genesis NFT collection with our fans in mind, ensuring that the NFTs are all free of charge and offered equally as an inclusive and accessible chance for anybody to explore the amazing world of NFTs. This limited-edition microphone series is not only influenced by our past, but also reflects the magnitude and scope of how accessible we envision this space being in the future.”

Pepsi Mic Drop Collection; First-Ever Brand Nft From Pepsi

Pepsi is establishing a waitlisting mechanism at the outset of the user experience to ensure that consumers have a more equitable experience with more reasonable gas expenses and secure participation. 

On Friday, December 10 at 12:00 p.m. EST, the Pepsi Mic Drop wallet waitlist will open on micdrop.pepsi.com. From there, proceed as follows:

Consumers who have been approved for the waitlist will be able to mint one of 1,843 Pepsi Mic Drop NFTs for free on Tuesday, December 14 at 12:30 p.m. EST (not including Ethereum gas fees). Consumers should keep an eye out for the remaining 50 NFTs, which will be used for other intriguing projects in the near future.

The token will be minted and given directly to the consumer’s wallet once they have been authenticated.

Consumers will be able to identify their specific Pepsi Mic Drop NFT and will be able to list it on OpenSea or any other third-party platform at any time by complying with the terms of service of the platform they choose.

Pepsi is implementing a carbon offset scheme for the introduction of the Pepsi Mic Drop NFT to assure a net carbon footprint of zero, in keeping with the Pepsi brand’s thought leadership in innovative marketing strategies.

VaynerNFT, a consultancy under the aegis of the VaynerX holding business, planned and created the Pepsi Mic Drop NFT line.

Individuals who are United States persons for U.S. tax reasons are eligible to participate in the Pepsi Mic Drop, and participants must agree to supply certain information to prove their tax status upon request as a condition of participation. 

Participants are liable for any taxes due as a result of their participation in the Pepsi Mic Drop and should consult their tax advisors to assess the tax implications.

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Chetna Prakash