H&M Enters the Metaverse and Opens its First Virtual Store

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Key Takeaways:

  • H&M enters the metaverse and opens its first virtual store called CEEK.
  • CEEK City is a 3D digital city that is modelled after the real world. However, there is a catch: the clothing purchased in CEEK City can only be worn in a digital setting
  • All payments in this realm will be made with a CEEK token, a metaverse coin built on the Ethereum network.
H&Amp;M Enters The Metaverse And Opens Its First Virtual Store
H&M Enters the Metaverse and Opens its First Virtual Store

H&M, the world-famous Swedish apparel retailer, has announced that its virtual store in the metaverse would provide customers with a three-dimensional shopping experience.

Other well-known retailers, such as Zara, Adidas, and Nike, have entered the metaverse before H&M.

In the CEEK City universe, a three-dimensional virtual reality that functions similarly to the real world, customers will be able to travel through the store, select the items they want, and make a purchase. Customers can only wear outfits in the digital environment. They will, however, have to stroll around the store and choose the thing they want to buy in the CEEK city universe. CEEK currency will be used to make the purchase.

H&M looks to have pushed open one of the numerous doors and windows that technology has created. H&M became the first retail clothes retailer in the metaverse with this move.

 “Shopping in the metaverse with the $CEEK Concept VR store given to H&M by CEEK creates mainstream use cases for $CEEK + scaling virtual reality beyond games,” CEEK VR tweeted as H&M launched a store in CEEK City.

The cryptocurrency CEEK VR (CEEK) is based on the Ethereum platform. The total supply of CEEK VR is 1,000,000,000, with 732,545,460.245471 in circulation.

Bitget, Gate.io, ZT, BKEX, and MEXC are the leading cryptocurrency exchanges for trading CEEK VR stock right now.

CEEK coins have a market cap of about $700 million, with a total supply of 744,176,729.25 coins. However, the total quantity is limited to 1 billion coins.

The metaverse unites artists, athletes, and other digital content creators with their audience in a virtual realm.

CEEK City is a virtual recreation of the real world previously only linked with video games. CEEK VR, on the other hand, is breaking new ground with its one-of-a-kind virtual clothes store in conjunction with H&M. It’s a social media platform that connects artists, digital content creators, and athletes with their fans. Several artists have performed virtually in this metaverse, including Lady Gaga, Ringo Starr, and Demi Lovato.

Aadrika Sharma
Aadrika Sharma

I enjoy writing and try to learn new things every passing day!

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