Top 10 Fullstory Alternatives

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Selecting the best platform to enhance your website’s user experience is not easy. Furthermore, even if you choose a reliable platform, such as FullStory, it could not be the greatest fit for your specific requirements. However, be at ease! We are here to show you various user testing platforms that shine just as brightly, if not more, than FullStory, whether you are now using it or are thinking about switching! Enjoy this list of the top 10 FullStory alternatives along with a description of their features!

What is Fullstory?

FullStory is a software application designed to assist developers and marketers in comprehending user behavior, replicating issues, and delivering enhanced online customer experiences.

The platform is a full-service analytics package for digital experience intelligence (DXI), comprising session insights, product analytics, and complicated data acquisition.

Although FullStory performs the task admirably and is widely utilized at Marker.io, it has certain drawbacks:

  • Price. It’s a fact that the majority of small and startup companies will think twice before spending $1000 a month on a product analytics platform.
  • Intended for businesses with a significant online presence. Web analytics solutions from FullStory are usually used by organizations that have millions of monthly visitors and users across dozens of customer-focused websites and apps.

Top 10 Fullstory Alternatives

1. SmartLook

Fullstory Alternatives

With comparable functionality to FullStory and Hotjar, Smartlook is a product analytics platform. Actionable insights about user behavior are supplied, and the platforms help improve UX for businesses of all sizes. Smartlook gives a “what” and “why” explanation for every user action.

Among the software’s primary features are funnels, heatmaps, visitor records, and event tracking. You may identify customers, find JavaScript problems, and share records with other team members by using Smartlook to replay video sessions.

2. Contentsquare

Top 10 Fullstory Alternatives

For businesses that sell products or services through websites or apps, Contentsquare can improve sales, revenue, and the digital consumer experience.

This cloud-based platform for digital experience analytics tracks billions of digital interactions and turns them into actionable recommendations that anybody can use to improve customer satisfaction, boost revenue, and encourage creativity.

Also, you may read10 Best Employee Monitoring Softwares

3. Heap

Top 10 Fullstory Alternatives

Heap is a digital insights platform that is a fantastic substitute for FullStory. With a complete understanding of your customers’ digital journeys, you can quickly improve conversion, satisfaction, and retention.

Get complete data with a single snippet that automatically logs every user’s entire digital experience on your product or website—all without the need for engineering. You’ll get access to the largest, most organized, and controlled dataset available.

4. Mixpanel

Top 10 Fullstory Alternatives

A product analytics tool called Mixpanel helps businesses monitor customer journeys and learn about what customers are doing. Mixpanel provides a set of analytics tools that help companies measure what matters, make decisions fast, and develop better products.

With the aid of our comprehensive, self-serve product analytics solution, teams can easily investigate how and why customers engage, convert, and retain – in real-time, across devices – to improve their user experience.

Also, you may read Best AI Tools for Sales

5. Hotjar

Top 10 Fullstory Alternatives

Heatmaps and recordings are used by the user behavior analytics and feedback platform Hotjar. It facilitates the understanding of user behavior by research teams, UX designers, product managers, and marketing teams.

All user behavior and comments analysis is done directly within Hotjar. Hotjar offers heatmaps and session logs, but also gives businesses a comprehensive view of the behavior and preferences of their users.

This unique blend enables teams to create customer-focused products and designs and make data-driven decisions. Hotjar is a useful tool for website owners and designers who want to know more about how their website is being used and how to improve the user experience.

6. Lucky Orange

Top 10 Fullstory Alternatives

The goal of Lucky Orange is to transform each page into a conversion engine by making them as dynamic as your website. Like no other heatmap on the market, Lucky Orange offers dynamic analysis, element analysis, and segmentation.

With tools like complete tracking, an efficient fold, shareable screenshots, comparison segments, graphic customization, and platform compatibility, Lucky Orange gives website owners complete freedom to create a custom heatmap that is as distinctive as your company’s concept.

Also, you may read Top 10 Mobile App Heatmaps & Behavior Analytics Tools

7. Freshmarketer

Top 10 Fullstory Alternatives

Freshmarketer is another great website that aids in visualizing users’ taps, scrolls, and clicks on the page. By using Freshworks’ heat maps to determine which products capture and distract your audience’s attention, you can create a seamless browsing experience.

As implied by the name, Freshmarketer provides entirely new heat maps that outperform the millions of traditional heatmaps now available.

Instead of standard heat maps where you have to wait for the data to be evaluated, wasting valuable time and customers, you may view real-time data thanks to modern technology.

8. Plerdy

Top 10 Fullstory Alternatives

In the communities of seasoned marketers, UX pros, and SEO experts, the word Plerdy is synonymous with heat mapping websites. They rely on Plerdy to track website interactions like clicks, hovers, scrolls, and other similar actions.

Plerdy is renowned for assisting them in boosting their conversion rate by making data-driven software and resources available without any additional fees. The tools assist in identifying and removing bottlenecks that are preventing conversion on the website.

With the aid of the Plerdy tools, it is also possible to identify the website’s design issues and make necessary changes to improve the user experience and make it more interactive and personalized.

Also, you may read Top 10 Website Heatmaps & Behavior Analytics Tools

9. Mouseflow

Top 10 Fullstory Alternatives

Website owners who wish to better understand user behavior and enhance the user experience on their website will find Mouseflow, a web analytics tool, to be highly beneficial since it provides heatmaps, session replay, and funnel analysis tools on a single platform.

Mouseflow’s ability to provide session replay with keystroke monitoring, which enables businesses to monitor every consumer interaction with their website, is one of its distinctive advantages.

Furthermore, Mouseflow’s tools for funnel analysis and heatmaps provide insightful information about user activity, helping businesses identify issue areas and improve the user experience on their website.

10. Matomo

Top 10 Fullstory Alternatives

Matomo is an open-source analytics platform that offers website owners that prioritize privacy and data ownership a safe and flexible solution because of its user-friendly interface and powerful data visualization capabilities.

Matomo distinguishes itself for its commitment to data privacy and ownership with features like the option to store all data on your own servers or in the cloud and the capacity to completely anonymize visitor IP addresses.

Matomo is designed for website owners and businesses of all sizes who want to track and analyze user behavior and performance data in a private, secure environment.

Also, you may read 8 Best Content Marketing Software for Startups

Conclusion

Now that you know more about Fullstory and its competitors, you should be able to make a more informed decision. If you still have reservations, you can try out many solutions for free. Testing allows you to browse a platform and understand how it operates from the inside out.

Frequently Asked Questions

Which types of businesses use of FullStory?

FullStory is used by many businesses from various sectors and industries. StackShare, Yousign, Superchat, TravelPerk, and Productboard are among the companies that use FullStory. These companies use FullStory’s analytics solutions to gather useful data and improve user experiences.

How do I interpret heatmap data?

The process of interpreting heatmap data entails recognizing patterns and trends. Concentrate on the portions of your website that receive the greatest traffic (hotspots) and consider improving those sections. Also, keep an eye out for cold patches that may require attention.

Why are website heatmaps and behavior analytics important?

These tools are crucial for understanding user behavior and improving website design and functionality. They help identify areas of a website that need optimization to enhance user experience and increase conversion rates.

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Gunjan Rawat
Gunjan Rawat

Gunjan is a freelance writer and actively focusing on writing content related to blockchain technology and cryptocurrencies. She believes that bitcoin might be the ultimate answer to all of our financial hinderances.

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