Key Takeaways
- The report shows that the fastest-growing segment of users this year was under the age of 24.
- On average, Brazilian crypto users invested more than $1,000 into digital assets this year, with portfolio allocations varying sharply by income group.
Brazil’s crypto market expanded sharply in 2025, with transaction volumes climbing 43% year over year, placing the country among the fastest-growing digital-asset markets globally, as per data released by Mercado Bitcoin, the country’s largest crypto exchange. Interestingly, the surge is not being powered by speculative trading alone. Instead, adoption is increasingly shaped by younger investors and low-volatility products tied to real-world assets.
The report shows that the fastest-growing segment of users in the country this year was under the age of 24. Participation from that age group rose 56% compared with 2024, as per the exchange’s report titled Raio-X do Investidor em Ativos Digitais.
Rather than chasing price swings, many new entrants are turning to stablecoins and tokenized fixed-income instruments. On average, the report highlights that Brazilian crypto users invested more than $1,000 into digital assets this year, with portfolio allocations varying sharply by income group.
One of the strongest growth areas has been digital fixed-income products, marketed locally as Renda Fixa Digital (RFD). These blockchain-based instruments allow investors to purchase tokenized portions of income-generating assets. In 2025, investment volume in RFD products more than doubled, with Mercado Bitcoin distributing roughly 1.8 billion reais, or about $325 million, to users.
According to the exchange, RFD products delivered average returns equivalent to 132% of Brazil’s benchmark “risk-free” rate, the Certificado de Depósito Interbancário (CDI). Similar real-world asset platforms operating in Brazil include Liqi and AmFi.
The report notes that stablecoins have also become a central entry point. Transactions involving dollar-pegged tokens such as USDT tripled over the year, reflecting growing demand for price stability. Middle-income investors allocated up to 12% of their portfolios to stablecoins, while keeping the majority of their holdings — around 86% — in lower-volatility assets such as tokenized bonds.
“Important events, like the crypto regulation by the Central Bank and the rise of stablecoins, have further boosted Brazilian interest in digital assets,” Fabrício Tota, VP of Crypto Business at Mercado Bitcoin, said in the report.
The geographic footprint of crypto activity is also widening. While the Southeast and South regions — led by Sao Paulo and Rio de Janeiro — remain dominant, adoption is accelerating in the Center-West and Northeast, pointing to broader access beyond traditional financial hubs.
Meanwhile, income levels continue to shape risk appetite. Lower-income users placed over 90% of their crypto holdings into traditional and popular cryptocurrencies such as Bitcoin. At the same time, institutional participants and experienced investors are showing increased interest in blockchain-based fixed-income products.
Another interesting snippet from the Mercado Bitcoin report is that Mondays emerged as the most active day of the week for new users and trading volume.
The latest comes amid the country witnessing a regulatory churn. Brazil’s central bank introduced new rules last month requiring crypto service providers to obtain licenses and meet defined capital requirements. Under the regulation, existing firms that already offer crypto services and who would like to apply for a Virtual Asset Service Provider (VASP) authorisation will have a 270-day adaptation period starting February 2 next year.
