What are Spark ADs TikTok? How to run Spark ADs on TikTok? – Try NOW!

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TikTok is a widely used social media app where users can create, share, and watch short videos, usually ranging from 15 to 60 seconds. It’s a hub for creative, funny, and entertaining clips, akin to watching a series of mini-movies, each with its own unique flair.

One standout feature of TikTok is the ability to add music and sound effects to videos. For instance, users might film themselves dancing to a popular song and then share it for others to view. These dance videos are extremely popular, often leading to viral dance routines that millions of people try to replicate and post.

In addition to dancing, TikTok is well-known for lip-syncing videos. Users pretend to sing along to their favorite songs or reenact famous lines from movies and TV shows, often with hilarious and engaging results.

Comedy skits are another major aspect of TikTok. Users create short, funny scenes that can make you laugh in seconds. For example, someone might use clever editing and sound effects to depict a humorous scenario, like a cooking mishap with a complicated recipe.

Tiktok

Part of TikTok’s appeal is its user-friendly interface, allowing even those who aren’t tech-savvy to create fun videos with ease. The app offers various tools and effects for simple video editing, including filters, special effects, and text overlays.

TikTok also thrives on trends and challenges. Often, a specific video style or song goes viral, prompting thousands of users to create their own versions. For instance, a dance challenge might start with one user, and soon, everyone is performing the same dance moves to the same song, fostering a sense of community and shared experience.

Spark Ads on TikTok

Spark Ads are a unique advertising format on TikTok that utilize real, organic posts as ad content. This means instead of creating separate ads, businesses can boost existing posts from their own TikTok account or from other creators (with their permission). 

These ads look and feel like regular TikTok videos, making them more engaging and authentic to viewers.

For example, imagine you own a small coffee shop and posted a fun video of your barista making a fancy latte art on your TikTok account. If that video gets good engagement, you can use it as a Spark Ad to reach even more people. 

This way, all the likes, comments, and shares from the boosted video will still count towards your original post, increasing its visibility and interaction. This approach helps businesses build trust and authenticity, as viewers see real content rather than obvious advertisements.

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Spark Ads on TikTok – Brief Overview

Spark Ads on TikTok is a unique ad format that lets you use real TikTok posts as advertisements. These can be posts from your own account or from other creators, with their permission. Unlike regular ads, Spark Ads use actual posts, so all the engagement (views, likes, comments, shares) is credited to the original post. This can help boost your organic reach even after the ad campaign ends.

For example, if you have a popular video of someone using your product, you can promote this video as a Spark Ad. 

This means the video will appear as an ad in users’ feeds, but it will still link back to the original post. Users can interact with it just like any other TikTok video—liking, commenting, and sharing—which can enhance the video’s visibility and engagement.

Spark Ads also support various ad objectives, including reaching a larger audience, increasing video views, driving traffic, and boosting app installs. 

You can even add call-to-action buttons to direct viewers to your website or online store. 

Overall, Spark Ads provide an authentic and effective way to advertise on TikTok, leveraging the platform’s organic content and user engagement to drive better ad performance and ROI.

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The Key Differences

Spark Ads on TikTok are unique because they use real, organic TikTok posts as ads, unlike other TikTok ads that are typically created specifically for advertising purposes. 

This means that Spark Ads can be posts from your own TikTok account or from other creators, with their permission. For example, if a fashion brand has a popular TikTok post showcasing their latest collection, they can use that exact post as an ad. This ensures that any engagement (likes, comments, shares) during the ad campaign also boosts the original post’s engagement. 

In contrast, regular TikTok ads (Non-Spark Ads) are standalone in-feed ads that don’t link back to organic posts. For instance, a fitness app might create a new video ad for promoting their services, but any likes or shares it gets won’t affect any other posts. 

Spark Ads blend more naturally with the platform’s content, making them feel less like traditional ads and more like regular posts, which can make them more engaging and authentic to viewers. Additionally, Spark Ads support features like Duet, Stitch, and music clicks, adding to their interactive appeal. This seamless integration enhances the viewing experience and can increase ad performance significantly. 

Moreover, Spark Ads allow advertisers to leverage the trust and authenticity of popular organic posts. For example, a coffee brand could collaborate with a popular TikTok influencer who has already created engaging content about their product. 

With the influencer’s permission, the brand can use this content as a Spark Ad, ensuring that the influencer’s original engagement and credibility benefit the ad campaign. This approach not only boosts the reach and effectiveness of the ad but also builds brand trust and authenticity. 

Furthermore, Spark Ads offer advanced metrics that are not available with regular TikTok ads. Advertisers can track paid clicks, music clicks, paid likes, shares, comments, and even new followers and profile visits driven by the ad. 

This provides a more comprehensive view of the ad’s performance and its impact on brand awareness and engagement. Overall, Spark Ads provide a more organic, engaging, and effective advertising solution on TikTok, leveraging the platform’s unique social dynamics and features.

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Key Factors to keep in mind while creating Spark Ads

Creating Spark Ads on TikTok involves leveraging real, organic TikTok posts in your advertising strategy. Unlike regular ads, Spark Ads utilize posts from genuine TikTok accounts, including your own or those of other creators with permission. 

This approach ensures that any engagement garnered during the ad campaign is attributed to the original post, such as views, comments, shares, and likes. 

There’s flexibility in using the same organic TikTok posts multiple times for ads, and the format supports various advertising objectives like reach, video views, traffic, app installs, conversions, lead generation, and shop purchases.

The format allows for authentic and unique brand experiences by incorporating organic content into ads, fostering trust and credibility. 

Additionally, Spark Ads boast higher engagement rates and performance metrics compared to non-Spark Ads, making them a compelling choice for advertisers. 

They support innovative features like Duet, Stitch, and clickable music links, enhancing viewer interaction. Furthermore, all engagement generated by Spark Ads contributes to the original post’s long-term visibility and engagement, potentially improving brand loyalty and customer retention.

To create Spark Ads, advertisers can choose between using their own linked TikTok business account or authorized accounts/posts from other creators. 

The process involves selecting the desired post, completing campaign and ad group settings, and publishing the ad. Metrics such as paid clicks, music clicks, likes, shares, followers, profile visits, and comments provide insights into ad performance. 

Spark Ads offer a versatile advertising solution suitable for both branding and performance objectives, delivering authentic brand experiences and driving meaningful engagement with the TikTok audience.

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How to Create Spark Ads in a Nutshell

Spark Ads on TikTok are a way for businesses to create ads using real TikTok posts, either from their own account or with permission from other creators. These ads look and feel like regular TikTok content but are boosted for advertising purposes. Here’s how to create Spark Ads in simple terms:

Using Your Own Account: If you have a TikTok Business account linked to Ads Manager, you can directly choose posts from your own account to use in ads. You can also upload new videos directly from Ads Manager.

Using Authorized Accounts or Posts: If you want to use content from other creators, they need to authorize their posts for promotional use. Once authorized, you can use their content in your ads.

Steps to Create Spark Ads

Method 1: Pull and Push via Linked Business Account:

  • Step 1: Choose “Use TikTok account to deliver Spark Ads” and select your advertising objective.
  • Step 2: Choose “Use account owned by you” and select the post you want to use as your ad.
  • Step 3: If pulling content, select the existing post; if pushing, upload your video.

Method 2: Use Authorized Accounts or Posts from Other Creators:

  • Step 1: Ensure the posts you want to use are authorized for ads.
  • Step 2: Get the authorization code from the post owner and enter it in Ads Manager.
  • Step 3: Once authorized, create your ad by selecting the authorized post as your creative.

Key Points:

  • You can’t edit the caption of an authorized post once it’s used in an ad.
  • Videos used in ads can’t be made private during the promotion.
  • Each TikTok Ads Manager account can support up to 10,000 Spark Ads.

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Benefits of Spark Ads

Spark Ads on TikTok present a unique advertising format that leverages organic TikTok posts for promotional purposes. This innovative format allows businesses to use their own posts or those from other creators (with authorization) in their advertising campaigns. Unlike traditional In-Feed ads, Spark Ads use content from real TikTok accounts, ensuring that any engagement such as views, comments, shares, likes, and follows are attributed to the original organic posts. This means there is no limit to the number of times an organic post can be repurposed as a Spark Ad.

Benefits of Spark Ads

Authentic and Unique Brand Experiences

Spark Ads enhance the authenticity of brand interactions by utilizing genuine TikTok content. This approach helps build brand trust and a relatable image, as the ads appear as regular posts from actual users rather than traditional advertisements.

Example: A coffee brand, Costa, used Spark Ads to create a more relatable and engaging experience, resulting in millions of impressions and a 159% increase in followers.

Enhanced Ad Performance

Campaigns leveraging Spark Ads have demonstrated superior results in terms of video views, engagement rates, conversion rates (CVR), and cost per thousand impressions (CPM). These ads outperform Non-Spark Ads by achieving a 30% higher completion rate, 142% higher engagement rate, 43% higher CVR, and a 4% lower CPM.

Example: Up, a digital bank, utilized Spark Ads to increase brand awareness and boost app installs effectively.

Innovative Features

Spark Ads support TikTok’s interactive features such as Duet, Stitch, and Sticker functionalities. Additionally, users can interact with the ad by clicking on the post’s music, which enhances engagement.

Example: An online jewelry brand, Regaluxa, used Spark Ads and TikTok’s value-based optimization tools to significantly increase their return on ad spend (ROAS).

Long-Lasting Marketing Impact

The engagement metrics from Spark Ads are attributed to the original posts, which boosts the post’s long-term performance. This can enhance customer retention, loyalty, and lead generation over time.

Example: An SMB beauty brand, One Doc X Hair Doc, leveraged Spark Ads to drive more appointments among existing and new audiences.

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Conclusion

Spark Ads on TikTok offer a unique advertising approach by using real, organic TikTok posts from the advertiser’s account or authorized creators. This format ensures all engagement metrics, such as views, likes, comments, and shares, are attributed to the original post, enhancing its visibility even beyond the ad campaign.

Creating Spark Ads involves selecting posts from your own business account or using authorized content from other creators, fostering authenticity and trust among viewers. These ads support various objectives, including increasing video views, driving traffic, boosting app installs, and enhancing conversions.

Spark Ads outperform traditional TikTok ads in engagement rates, completion rates, and cost efficiency. They leverage TikTok’s interactive features and retain engagement metrics, making them a powerful tool for advertisers. Overall, Spark Ads provide an effective way to achieve advertising goals on TikTok by harnessing the platform’s social dynamics and user engagement.

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Aniruddh Chaturvedi
Aniruddh Chaturvedi

A typical college student who explores~

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