- Warner Bros. to Release NFTs Avatars For The Matrix Resurrections.
- Beginning November 30, 2021, the 100,000 “Matrix” avatar NFTs will be sold for $50 apiece on Nifty’s social NFT platform.
- Nifty’s and Warner Bros. Consumer Products have stated that further information regarding the NFT avatars would be released closer to its launch.
NFTs, which are similar to real-world collectables, use distributed blockchain technology to validate the ownership of unique bits of digital objects. Entertainment corporations including Warner Bros, Fox, ViacomCBS, and Lionsgate have jumped on board, viewing NFTs as a new business model for monetizing intellectual property and increasing audience interaction with their assets.
The Matrix is returning to the big screen with The Matrix Resurrections, and The Matrix Resurrections is preparing to generate non-fungible tokens (NFTs) inspired by the upcoming film.
The Matrix NFT collection will be inspired by prominent NFT “avatar” art enterprises such as CryptoPunks and Bored Ape Yacht Club. Both offer one-of-a-kind avatars that dwell within their particular universes. According to The Hollywood Reporter, social NFT platform Nifty’s will release 100,000 avatars themed by The Matrix Resurrections, along with a unique “Red Pill” function.
The NFT initiative comprises 100,000 unique avatars available for purchase for $50 each beginning November 30. On December 16, individuals who buy a Matrix NFT will be able to pick between a “Blue Pill,” which will keep their avatar in the Matrix, and a “Red Pill,” which would transform their avatar into a resistance fighter. In the following months, the company will reveal many new challenges and avatar editing tools.
The avatar NFT programme “Matrix” will unfold in two stages. First, with the initial launch on November 30, customers will be able to purchase one or more randomly selected, hyper-realistic “base” avatars resembling ordinary individuals trapped in the Matrix.
In the second phase, which begins on December 16, owners of the “base” avatars will be offered the option of taking either the “Blue Pill” or the “Red Pill.”
“We really think that theme, of digital identity, and choice, and owning that identity, resonates with the themes in The Matrix franchise,” Jeff Marsilio, CEO and co-founder of Nifty’s, told The Hollywood Reporter. “It was an opportunity to take what was already a grassroots movement with the NFT avatar and take it further mainstream.”
“If you think about all the ways fans of content can interact with their favourite characters and stories in 2021—retail stores, theme parks, social media, collectables, online shops—digital art and collectables are certainly on that list now,” Pam Lifford, president of Warner Bros. Consumer Products, told THR, calling NFTs, “another touchpoint for fans to engage.”
The Matrix NFTs are the film studio’s latest step into the metaverse. Earlier this year, Warner Bros teamed with Nifty’s on a set of Space Jam NFTs, which comprised 91,000 limited-edition tokens starring the NBA champion LeBron James alongside Looney Tunes characters.
To address concerns about the environmental implications of the NFT creation, the “Matrix” Avatar NFTs (like the “Space Jam” digital collectables) are being minted with Palm NFT Studio’s blockchain technology. It claims to provide a substantially more efficient way to mint NFTs that reduces energy consumption by more than 99% compared to other approaches.