Table of Contents
Introduction to BAT Crypto
Digital advertising is a massive industry that generates billions of dollars in revenue annually. However, it is also riddled with problems that affect users, publishers and advertisers alike. Users are bombarded with intrusive and irrelevant ads that violate their privacy and consume their bandwidth. Publishers are losing revenue to intermediaries and fraudsters who manipulate the system.
To address these challenges, a visionary team led by Brendan Eich, the creator of JavaScript and co-founder of Mozilla, launched Basic Attention Token (BAT) in 2017. BAT is a cryptocurrency that powers a new blockchain-based digital advertising platform that aims to reward users for their attention.
How BAT Works
BAT is integrated into the Brave browser, a web browser that blocks third-party ads and trackers by default and allows users to opt-in to view privacy-preserving ads from verified advertisers. Users who choose to view these ads receive BAT rewards for their attention.
Publishers and content creators who join the Brave Creator Network can also earn revenue from user contributions, tips and ad revenue share. As a result, they can also benefit from increased user engagement, loyalty and retention and reduced fraud and intermediation costs.
Advertisers who use the Brave Ads platform can reach a highly engaged and relevant audience who have opted-in to view their ads. Advertisers only pay for verified views of their ads and receive better insights and feedback from their campaigns.
BAT Growth and Adoption
BAT has seen remarkable growth and adoption since its inception. It has a circulating supply of 1.49 billion tokens and a maximum supply of 1.5 billion tokens. It has a market capitalization of over $350 million and ranks among the top 100 cryptocurrencies by market cap. It is traded on big exchanges such as Binance, Coinbase, OKEx and Bitrue.
BAT has also attracted millions of users, publishers and advertisers to its ecosystem. Brave has over 80 million monthly active users, 15 million daily active users, 2 million verified creators accepting BAT, and thousands of ad campaigns with leading brands such as Amazon, Intel, Verizon and Pizza Hut.
BAT Price Journey
BAT’s price history has been volatile and influenced by various factors such as market trends, demand and supply, news and events, and technical developments. When it was first listed on cryptocurrency exchanges in June 2017, the token’s price was $0.16. However, the price soon dropped to its all-time low of $0.06 in July 2017.
In 2021, the price soared to new heights as the crypto gained more popularity and adoption. The price reached its all-time high of $1.76 in November 2021, driven by positive news such as the launch of Brave Wallet, the integration with Solana blockchain, and the partnership with Gala Games.
As of Today, the price is around $0.28, down from its peak but still up by more than 1000% since its launch.
Current Price Analysis
The current market cap stands at $411 million. The token is up 4% today and over 16% up in 1 week. Let’s look at the chart for further analysis:
Although, all the EMA shows the resistance level
Future Plans
The crypto has a bright future ahead as it continues to innovate and expand its platform. It plans to introduce new features such as Brave Swaps, a decentralized exchange aggregator that offers the best prices and lowest fees; BAT utility for search engines, e-commerce, gaming and IPFS; and more.
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